Why Values Really Matter in Recruitment
- Neli Petkova
- Oct 28
- 2 min read

What makes someone a great hire?
It is rarely just their qualifications. It is often something deeper: how they make decisions, how they respond to feedback, how they collaborate, their sense of purpose and motivation.
At EvolveTalent®, we believe values are the foundation of effective recruitment. They shape how people work, how they lead, and how they grow within a team. Values influence trust, communication, and long-term success.
This belief has led us to integrate values into every part of our services, from leadership coaching to hiring strategies. It is also the reason we became a certified consulting partner of the Barrett Values Centre.
Why Barrett?
Barrett is a global organisation specialising in values-based leadership and cultural transformation. Their Seven Levels of Consciousness framework helps individuals and organisations understand what truly drives behaviour, from basic needs to purpose and long-term legacy.
Using tools such as the Cultural Values Assessment, we help organisations measure values and identify how aligned their culture is with their goals. These tools reveal the current state, highlight cultural gaps, and provide a foundation for clear, strategic decisions. In the context of recruitment, this means understanding not only a candidate’s capabilities, but also what they value and how they will contribute to the team dynamic.
Becoming certified by Barrett has added depth and structure to our work. It enables us to support clients with greater precision, especially in identifying cultural fit and building teams that perform with purpose.
Values in Recruitment
In recruitment, values often emerge in subtle ways. The stories candidates share, their attitude to challenge, their approach to collaboration. These moments offer a view into what they truly prioritise and how they are likely to behave in a team environment.
Our process focuses on recognising and understanding these signals. We work closely with our clients to define the values that are not just listed, but actually lived within their teams. Then we ensure that the individuals they bring in will align with that culture.
We use structured interviews, values mapping, and targeted coaching questions to bring this approach into practice. The result is a recruitment process that is not only more accurate, but also more human.
Why It Matters
When values are aligned, people are more engaged, more committed, and more resilient. They understand what is expected, feel connected to the organisation’s purpose, and contribute with greater confidence.
A values-based approach also improves collaboration, reduces friction, and supports long-term retention. It helps organisations grow in a way that is both sustainable and focused.
At EvolveTalent®, we do not believe that recruitment is simply about matching skills to job descriptions. It is about bringing together people who will build something meaningful together. By combining tools such as Barrett with deep listening and clear processes, we help our clients do exactly that.
Let Us Help You Take the Next Step
If you would like to explore how values can strengthen your recruitment, team culture, or leadership strategy, we would be happy to support you.
At EvolveTalent®, we bring together insight, coaching, and evidence-based frameworks to help organisations grow with clarity and purpose.
Write to us at hello@evolvetalent.eu. We look forward to speaking to you!







Comments